Role Models:
Charlotte Baldwin

An experienced digital leader, with roles spanning over 22 years across multiple industries, her career has focused on delivering digital transformation and complex technology-enabled business change. She has driven business value through digitally enabled business models, complex integration and merger experience. Scope of roles have included Client/Customer facing digital product teams as wellas delivering enterprise technology and all aspects of infrastructure across global organisations. Charlotte has held various C level technology and digital leadership roles within FTSE 100 companies, most recently, at BUPA and prior to that Freshfields Bruckhaus Deringer where, as the Chief Digital & Technology Officer she drove and delivered a 3 year Digital Transformation. She has also held a number of Tech Leadership roles at Pearson, including the CTO for the Core Business, and SVP of Technology and Operations Strategy & Portfolio spanning a large portfolio of investment. Prior to that, Charlotte held a number of Tech leadership roles at Thomson Reuters, including Divisional CIO for the Financial and Risk and Global Growth businesses. She has also worked across other professional services firms including consulting experience at Deloitte and Linklaters. Charlotte is Costa Coffee’s Global Chief Digital and Information Officer, leading the company’s technology delivery and driving the digital transformation agenda, as a member of Costa’s Global Exec. Outside of work, Charlotte is kept busy with her 3 young children; she is passionate about supporting women in Tech and actively participates in mentoring and network initiatives. She also loves her Peloton bike, when she can find the time to go for a spin!